Cadillac STS (S5S) Production

Cadillac STS (S5S) Production

This is my personal STS, It still retains a very strong, sporty presence. I believe "clean" styling lasts longer than overly busy styling. This model was designed in 1993 and still looks reasonably fresh today. It was one of the first Cadillacs to include high intensity discharge (HID) projector headlamps as an option.

Cadillac STS (S5S) Production

Cadillac STS (S5S) Production

This view shows what an accomplishment we managed to achieve having been handed a very "challenged" architecture that could not exceed 5 meters for global distribution. The "G" platform had an excessively long nose and extremely short rear deck, it required a lot of magic to make this package work. To reduce interior noise, the Seville used 5mm-thick door glass and doors sealed with triple rubber seals.

Cadillac STS (S5S) Production

Cadillac STS (S5S) Production

The rear of the STS is all my design, although the backlight was influenced by the previous model, the rest of the rear end was a fresh approach for Cadillac, we wanted to send a global message that the STS could fit in with the worlds finest luxury cars and I feel we accomplished it.

Cadillac STS (S5S) Production

Cadillac STS (S5S) Production

The clean rear end graphics on the STS incorporated full width panels that were more expensive to produce, but also created a high quality appearance as there were visually tight tolerances molded in. I incorporated the wreath & crest logo into the full width CHMSL as well as a built in spoiler into the aluminum deck lid. We spent many hours in the wind tunnel maximizing the aerodynamics of the entire vehicle an achieved a coefficient of 0.31.

Cadillac STS Sketch

Cadillac STS Sketch

This sketch shows some key elements that we were trying to achieve: long, low cowl, with softer, more tactile surfaces that were influenced by the Lexus LS 400 and MBZ 300 which were our direct competition at that time. Some of the styling cues also made their way into the next Deville DTS that was built on a slightly lengthened "G" platform (note the longer, softer rear end of the car).

Cadillac Seville STS

Cadillac Seville STS

This was my first 3D styling proposal for the STS in the form of a scale model prepared for a Cadillac owners clinic in California. In retrospect it is lacking in Cadillac brand identity and surfacing and having just arrived from the Chevy styling studio, it would've made a nicer Malibu or some other Chevy product. We were trying to evolve Cadillac for a younger, hipper audience from an average of 63 years to 54 years old. The STS was a key product that helped the brand achieve this.

Cadillac Seville STS Sketch

Cadillac Seville STS Sketch

This early STS sketch depicts the STS proportion as a full sized "Imperial Cruiser" proportion which the Deville DTS became once the STS was completed. The STS is actually more of a four-door coupe, a gentleman's hot rod.

Cadillac Seville STS Sketch

Cadillac Seville STS Sketch

As part of Cadillac's "global brand" strategy to become a world class builder, racing would be incorporated into supporting marketing a play a key role in re-establishing Cadillac brand as "the standard of the world" I did this this sketch to show what a sport version of an STS might look like.

Cadillac Seville STS Sketch

Cadillac Seville STS Sketch

An early STS sketch with extremely tactile surfacing that was more indicative of other brands than Cadillac at that time, however, we looked at hundreds of approaches to what the next Cadillac could look like. Since I was the new kid in the studio at the time,some of my sketches were far off the mark of what made a Cadillac a Cadillac like crisp "crease in the pants" surfacing which I learned to admire and incorporate into subsequent Cadillac designs.

Cadillac Seville STS Sketch

Cadillac Seville STS Sketch

In this sketch my aim was to elevate the STS image to more of a gentleman's GT type of vehicle that would rest confidently in the company of other types of this category like: BMW's, Jaguars & even Aston Martins. The zeitgeist of that era was soft, tactile surfacing. I indicated controlled surfaces with fine chrome accents and LED lighting.

Cadillac Seville STS Coupe' Sketch

Cadillac Seville STS Coupe' Sketch

Since the Eldorado had been dropped from the 2000 lineup, this sketch suggests what a two door couple of the Seville might look like. Our chief: Dennis Little encouraged us to always explore "newness".

Cadillac Seville STS coupe' Sketch

Cadillac Seville STS coupe' Sketch

This drawing ponders "what if" the STS were taken to a more extreme four door coupe' silhouette.

Cadillac Seville STS Sketch

Cadillac Seville STS Sketch

A highly experimental sketch depicting a sporty four door coupe' that the STS could possibly evolve into. Its perhaps too exotic even for a an STS. An all new model would most likely be a better positioning for this type of proportions.

Eldorado Sketch

Eldorado Sketch

Here's a sketch I did in Cadillac studio that appears in the book "Cadillac Eldorado" by Motorbooks Int'l. 1994. There was discussion about doing the next Eldo, but hasn't materialized to this day.