Ford Edge Production

Ford Edge Production

Here is the final production Ford Edge that created a all new category of product now called "crossover" that was spawned by those Saturday sessions in my cubicle at Ford with J Mays in trying to create a new proportion for the Ford Taurus replacement. The shape was too radical for mgmt & mktg at the time to be a sedan replacement but was repositioned to be something totally new.

Edge Concept Development

Edge Concept Development

This is a virtual vehicle that I worked on with J Mays in my cubicle in the Advanced International Studio at Ford in Dearborn, Mi. At first J wanted this to be the follow up to the Taurus, however, marketing wanted to preserve a classic three box layout as the Taurus was a successful model in the Ford portfolio. I had no idea at the time that it would spawn a new category called "crossover", with the high visibility of an SUV and the luxury appointments of a sedan.

EDGE2conceptWeb.jpg

EDGE2conceptWeb.jpg

This is an early sketch of the crossover I worked on with J Mays with then CEO: Jaq Nasser and Richard Perry Jones (Head of Global R&D) looking over our shoulders on Saturdays!