Mercury WDV Project

Mercury WDV Project

The Mercury Women's Demonstration Vehicle (WDV) was a study to identify and develop features that excite and delight female customers with features that would enhance their daily driving experience and quality of life.For example: note the dual power bulges on the hood, they are there to assist drivers to see where the hood ends.Mechanically adjustable pedal boards have improved the ergonomics and safety of drivers under the 50th percentile as well as improving the airbag to torso relationship.

Mercury WDV Project

Mercury WDV Project

Mercury WDV Project

Mercury WDV Project

The WDV was built on a running Ford Contour (CW27)) platform in order to more easily facilitate focus groups. Many of the exercises, like the indirect lighting adjustable pedal were put into production on many Ford family products.

Mercury WDV Project

Mercury WDV Project

The WDV was chock full of innovations both inside and out, the team identified outdoor lighting strategies that would improve the safety of a single female driver with the assistance of convenience lighting when the FOB is depressed or upon exit of the vehicle. The rear turn signal lamps are to improve lane changing maneuvers. The offset deck height helps shorter drivers with rear downward vision.

Mercury WDV Project

Mercury WDV Project

This is an early sketch of the WDV, a mid-sized sports sedan designed to boldly go where no other sedan had previously dared go...to better address the needs of the female customer.

Mercury Steering Wheel Proposal

Mercury Steering Wheel Proposal

Here is a four spoke wheel with airbag I designed for Mercury in photoshop.

Mercury Steering Wheel Proposal

Mercury Steering Wheel Proposal

This is a detail sketch of a steering wheel I designed for Mercury.

Mercury Interior Diarama

Mercury Interior Diarama

This is a sketch I originally created in photoshop for the Women's Demonstration Vehicle, in the end we decided not to sculpt out an new interior.